Truck Driver Appreciation Week 2023 - C.H. Robinson
Elevated Customer Appreciation Experience
C.H. Robinson was looking for a way to up their game for Truck Driver Appreciation Week. In the past, they had handed out swag at a single location and thrown a few barbecues with not much impact. For the same budget, we were able to wrap a semi truck and sprinter van in the corporate brand and coordinate a 17 location truck stop tour through the heart of America. We documented the whole thing and put together a kickass wrap-up video to show their community and their customers how much they are appreciated.
You can watch the wrap up video here: https://www.youtube.com/watch?v=_JGNKE16iTA
Role: Project manager for all aspects. Coordinated all creative assets, managed vendors, planned routes, and even helped them pack up the swag in the truck. I kept the client informed and up to date on all decisions and deliverables, both budgetary and creative. Helped the client pitch up to the top brass and make sure that boots on the ground showed up at every stop.