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HP Twitter Surfboard

Social Media meets Surfboard

For HP’s Bend the Rules campaign, they were looking for a way to engage social media with the brand and the campaign. They had a partnership with big wave surfer Ian Walsh and the idea of “Riding with Ian” was created. Users could tweet the hashtag #bendtherules and have their twitter handle printed on his surfboard.

This was a short project but combined many elements of Justin’s expertise. From the physical setup to the web-based software with a physical output.

Role: Physical Design and Software Development, node server, Processing control, motor control software, serial commands for industrial printer

Justin was in charge of creating the physical setup, the web integration software with the team building the web platform and Twitter scraper, the custom software to place the names on the board, and the video setup to livestream the event for 2 weeks.